Struggling with Small Margins? How to Increase Margins and Maximize Profitability

If young entrepreneurs play it right, lemonade stands have fabulous margins. With big eyes and a hopeful, yet artfully pathetic, smile, they can get their parents to supply them with cups, mix, and ice. Those same assets work on neighbors, some of whom will give $1 for a 50 cent drink. Score. Pure profit in […]